Earthbound Farm co-founder Myra Goodman plans to speak “in praise of big organic” March 1 at a technology, entertainment and design event in New York City. Goodman plans to debunk claims that large organic operations have become industrialized or less authentic, said Samantha Cabaluna, vice president of marketing and communications for San Juan Bautista, Calif.-based Earthbound. Goodman will clarify issues of organic versus local produce.

Dubbed “Changing the Way We Eat,” the TEDxManhattan event is scheduled for a 10:30 a.m. Eastern webcast start, with Goodman speaking at about 4:30 p.m. Other participants include David McInerney, co-founder of online grocer FreshDirect.